Hilton: Roam Free
Roam Free was Hilton’s dedicated F&B summer campaign which ran across their midscale and luxury hotel range in Europe, the Middle East, and Africa. The campaign focus was to drive guests and local residents into hotels to experience something truly unique over the Summer months. The campaign encouraged to guests to try something new, experience unexpected flavours and allow their senses to roam free.
Project completed at Keane.
A limited menu showcased an exciting mix of food and drinks, developed in line with the sentiment of Roam Free – breaking convention, challenging the senses and creating unexpected taste and texture experiences.
The campaign lockup combines unique letterforms as a visual representation of different flavours and ideas coming together to create something original and intriguing.
Traveling lines move freely and without restriction to inject energy and help bring the concept to life.
The colour palette was created with a mix of zingy greens, playful pink, and softer neutrals – designed to flex across the range of Hilton brands, which covered midscale to luxury hotels.
